CELEBRATION OF GOLDEN JUBILEE IN VARIOUS DISTRICTS

KALAHANDI BECOMES THE FIRST TO HOST

Celebrations of Golden Jubilee of Orissa Sahitya Akademi in the district level commenced with Kalahandi becoming the first district to host with its Collector Pramod Chandra Pattanayak inaugurating the Administration-Akademi partnership in assessing “Kalahandi’s contributions to culture of Orissa”.

Commenced at 10 AM on 28 Oct.2007, the event was observed in two sessions. The symposium on Kalahandi’s contributions to Orissan Culture was held in the first session with eminent writers and researchers like Narayan Prasad Pattanayak, Smt. Debahruti Kar, Ajay kumar Mishra and Shukru Swain as guests of honor. Ramesh Chandra Satapathy, Dr. Anjali Padhi and Janmenjaya Patra contributed their observations on the keynote address delivered by Prof. Parameswar Mund on the subject. Presenting the programme of the Akademi, Secretary Dr. Parichha Pattanaik had stressed on documentation of the district’s unique folk art and folk literature that though unsophisticated in composition and choreography, carry the innermost feelings of tribal heart. Vice President of the Akademi, Hushen Ravi Gandhi was in the chair.

Held in the afternoon, the second session effervesced with poets of the district offering their compositions giving glimpses of how richly the Oriya rural belt is endowed with literary talents. Satya Pattanayak and Smt. Saswati Vishwakalyani were the coordinators.

The event ended in the evening enlivened under rhythms of music and dance offered by Kalahandi Kalakendra, Mahavir Samskruti Anusthan, Kalinga Samskrutika Anusthan, Odissi Dance Institute of Junagarh and Balagopal Seva Niketan etc.

POSCO PROJECT: NAVEEN NOW SHOULD SHOW THAT THERE IS NO ROLE OF BRIBE

Subhas Chandra Pattanayak

POSCO has declared to fight against the people of Orissa to proceed with its project only a couple of days after it had aired its intension to quit the State if the government fails to extinguish the ongoing mass opposition. And, Chief Minister Naveen Patnaik has simultaneously declared that his government will not tolerate peoples’ opposition to POSCO any longer.

If our democracy would have been real, POSCO could never have dared to fight against our people on our soil with our own government at its beck and call.

But our democracy has changed into plutocracy and plutocracy is always managed by commission agents. So commission agents in power have helped and have been helping POSCO against our people. And as long as commission agents are in power, in the State or/and in the Center, there is no dearth of official support for POSCO or for any of its kind.

Plutocracy does not replace democracy through political machinations alone. It first injects a false sense of superiority into the minds of intellectuals in a democracy, thereby creating a wedge between the common people and the educated so that the common people are bereft of educated support in determining their path or deciding their affairs.

It sabotages the public sector into avoidable but chronic losses and uses public administration to curb job-scopes in public offices thereby pushing more people into an environment of lack of ideal employment and simultaneously organizes campus recruitments offering lucrative pay packages to certain students and helps them acquire foreign postings so that from foreign soil they can look like shining stars enough to overawe toiling people in their homeland to make them acquiesce in the culture of industry in private sector.

It advocates for and ushers in a climate where whosoever accumulates massive wealth notwithstanding in howsoever clumsy a manner becomes worth national importance and reference.

It enhances a cultural decadence whereby criminals are worshiped like heroes or heroines if they are cine-stars, sports-stars, yoga-teachers, scripture-chanters, sermonizers or political right-wingers.

When the Constitution of the country emphasizes on secularism in order to maintain unity and solidarity of the people, plutocracy engages its agents to interpret secularism as a mere mechanism of tolerance to superstitions and thereby obstructs sociological study of scriptures and religions and relegates the nation into obscurantism.

Its agents, in order only to help revivalism, prostrate before a Satyasai or a Samkaracharya even while holding office as a Prime Minister or a President, oblivious of how thereby the august offices they carry on their body at that time, would be prostrating before a person not recognized by the Constitution.

Willfully using such matrices, Plutocracy estimates as to how far the toiling majority of a country tolerates anti-people activities of the persons placed in advantageous positions. And eventually takes over democracy.

In India this has happened.

So, we are hearing what POSCO wants us to hear. We are seeing, how a government of our soil is eager to assist POSCO in its fight against our people. We are seeing, how the blue colored jackals of our society are raising war cries against our people who are fighting against POSCO.

To these jackals, POSCO is more important than our people. Like prostitutes use the best of their techniques to satisfy contract masters, these jackals are displaying the best of their acumen in seeking satisfaction of POSCO.

If what the Pricewaterhouse Coopers says in its 4th Biennial Global Economic Crime Survey is trustworthy, (and it is), 66% of the companies operating in India are in their business because they have succeeded in vanquishing their competitors by bribing the authorities. 34% of the companies have said that they have lost an opportunity to a competitor, “who may have paid a bribe” whereas 38% of the companies have admitted that they were asked to pay a bribe. Top politicians and bureaucrats in decision taking positions have asked for and fetched bribes in India.

Naveen Patnaik, who has declared to go against our people to help POSCO, is a politician in power. And in the survey report on economic crime quoted supra, politicians in power are, as a category, noted for demanding and accepting bribe in order to help industrial companies. The role of Subas Pani and the gang of three IAS officers before Naveen was roped into POSCO network also attracts the needle of suspicion in view of the cited survey.

So, before proceeding to use State force to suppress peoples’ opposition to POSCO, it will be better for Naveen Patnaik to convince the people of Orissa that he has not taken any bribe from this foreign firm.

For this, he may start with saying how he came in contact with POSCO. He may simultaneously say, who first prevailed upon him to support POSCO. And from there we may proceed to see if Orissa functionaries have been bribed by POSCO and to its resultant ramifications.

Before clearing the cloud of suspected bribe, which, following publication of the economic crime survey, has now shrouded over politico-administrative sky of Orissa, Naveen should refrain from proceeding further in POSCO matter.

People of Orissa will never tolerate that a gang of IAS officers and a political autocrat donning a brand of democracy would dupe them in the name of industrialization and destroy their citizen-rights in order to help a foreign firm like POSCO, if they are not convinced that the foreign firm has not bribed them like what has been exposed in the cited survey.

There is a brilliant note on POSCO agenda in Radical Notes. it should be noted by everybody interested in the subject.

DR. MAN MOHAN SINGH GETS MURKIER

Subhas Chandra Pattanayak

In a democracy the Prime Minister should be honestly frank. But Dr. Man Mohan Singh is getting murkier.

In the nuke deal matter, his infamous braggadocios that the Left parties can “do whatever they want to do, if they want to withdraw support, so be it”, has certainly caused a lot of loss to the country. The loss of so many days in the Parliament apart, the country has drowned ever since in uncertainty over continuation of the government, which is such a phenomenon, that normal administration has gone into jeopardy.

I have, in these pages, cited sources earlier to show how the nuke deal is “so clearly in interest of United States”. I have also cited expert bodies like the Oxford Research Group to show how the nuke deal designed under the guise of power generation would be a “dangerously counter-productive energy policy – one from which the blowback may be a lot worse than higher heating bills”.

It is baffling that the government has nether paid any attention to convince the common people on economic viability, if any, of the nuke deal nor has it given details of how the deal will help the people vis-a-vis the load on exchequer that they shall have to bear.

But the most baffling is he fact that the government of Dr. Singh has subjected the deal to review by an UPA-Left joint political committee even though he had earlier declared that the deal is “signed, sealed and not negotiable”. Had the deal been “signed, sealed and not negotiable”, the same would never have been subjected to review by the joint political committee. On the other hand, he is on records to have told President Bush that his government is to overcome “certain difficulties” before proceeding further even as he had told at Pretoria that the “process of evolving a meaningful consensus back home is still on”. Thus it is clear that the deal is not yet “sealed”. If this is the position, it is clear that the Prime Minister had not told the truth in saying the deal was “sealed” and made “not negotiable”. Why then he had told a lie? He should explain his position convincingly.

On the other hand, after Hyde’s instrument was adopted by both the houses of US Senate in December 9, 06 and became a Law with President Bush’s signature, the “text” of the agreement under section 123 of the US Atomic Act of 1954 was to be agreed to by Indian Parliament. “The Indian parliament must agree to the text”, was the stipulation. Now as we know, the “text” of the deal has never been agreed to by our Parliament. When Indian Parliament has never agreed to the text of the deal, how could the Prime Minister made it “signed, sealed and not negotiable”?

Dr. Singh has told the parliament that his cabinet has approved the agreement. But he has never moved the �text� of the deal agreement in the Parliament seeking its agreement thereon and therefore the text has never been agree to by Indian parliament.

He should clarify as to why has he not moved the text of the deal in the Parliament for its agreement, when, according to stipulations, it is a “must” prerequisite for making the deal “signed, sealed and not-negotiable”. If this stipulation has been dropped, he should make us know as to when, how, why and by whom it has been dropped. We, as a people, have every right to know as to by whom or under whose direction, primacy of Indian parliament in deciding a deal like the nuke deal has thus been dropped.

If he cannot clarify on this particular aspect, it would be better for him to quit, as a nation of patriots like the Indians cannot tolerate any more their Prime Minister getting murkier.

LET US ENTER INTO THE YEAR OF GOLDEN JUBILEE

Orissa Sahitya Akademi, an epitome of cooperation between the authors and administration in the cause of Oriya culture, born on September 25, 1957, while celebrating its golden jubilee in 2007-08, has a plan to bring out 50 new titles to present to the world of letters a representative set of post-independence works in Oriya including Oriya works translated into English as well as sister languages of India.

Within the year of celebrations, it has plans to concentrate on children literature and to encourage young writers in defining their creativity. Its emphasis will be on writers lying undiscovered in the rural horizon.

It will also bring out an authentic history of Oriya literature and biographies of epoch making writers of Orissa.

Organization of interaction between authors of Orissa and authors outside Orissa constitutes a part of its programme even as interaction between the common people and writers of Orissa through celebration of the golden jubilee in all the districts of the State is drawn up as a major area of thrust in order to ensure next generation literature to grow on the grassroots.

Setting on motion the celebration year, Chief Minister Naveen Patnaik hinted on 25 Sept.2007, also at scholarships to be paid to distinguished researchers to bring into light unknown and less known aspects of Orissa’s lingua-cultural heritage.

For records shake, the lunching of the golden jubilee at 5.30 in the evening of 25 Sept. 2007 at Bhanja Kalamandap of Bhubaneswar was performed by the CM with Akademi President Prof. Deepak Mishra in the Chair. M/s Prafulla C.Ghadei (Minister, Finance), S.N.Patro (Minister, Culture), A.K. Tripathy (Chief Secretary) and Gopinath Mohanty (Secretary, Culture) were guests of honor when Secretary of the Akademi, Dr. Hara Pr. Parichha Pattnaik introducing the programme said, reverence to betters and seniors and affectionate encouragement to budding writers would be the norm of the Akademi in entering into the new era.

On this occasion, noted scholar and writer Manoj Das addressing as the Chief Guest said, in the ages of yore, there was no literature; but there was speculation. Speculation in course of time metamorphosed into literature. So literature is an abridgement of reality and feeling. Success of authors lies in this art of abridgement, in which regard, Orissa’s literary heritage is abundantly rich.(scp)

I OPPOSE NUKE DEAL. AM I ENEMY OF MY PEOPLE, MRS. SONIA GANDHI?

Subhas Chandra Pattanayak

It is disturbing to note that after coming back from USA, Mrs. Sonia Gandhi has lost no time to allege that opponents of the nuke deal “are not only enemies of the Congress but also of peace and development”. Every Indian who loves India can be an enemy of the Congress, but how can he or she, for opposing the dubious nuke deal, is an enemy of peace and development?

In normal time, her assertion could have appeared too sophomoric to merit attention. But the time is critical. Under her command, a government of India is running. The Prime Minister of the country is dancing to the tune of the President of USA and the scenario is so bleak, that except the left, no other political party is opposing the nuke deal in right earnest. So, her statement, specifically as delivered after her return from USA, is worth attention.

Whether or not she has delivered a prompted dialogue, is a matter to be determined by the Country’s intelligence wing if the government could be addressed to political probity. But, I declare that I oppose the nuke deal. Am I an enemy of my people as Sonia’s spewed venom defines?

Is she more patriotic than me? Is she more patriotic than the people who genuinely love their motherland and hence oppose the nuke deal? Does she really understand what has she said? Does she want the entire country to be a country of sycophants to dance to whatever are her tunes? Does she take the entire Indian Nation to be a Nation of idiots who should be supporting every anti-nation activity that the Congress-led government has been pursuing?

If her diatribe was designed against any political party or group she should have pointed that out as emphatically as she has alleged and in that case that could have been rejected or accepted by the concerned politicians and then the citizens of this country could have watched a debate for better understanding of the conduct of politicians opposed to Congress vis-Ă -vis her own party and could have assessed who of them is more responsible for the present impasse. But she has not dared to name any.
Two categories of politicians are opposing the deal.

The Leftists, who work for Political Economy of Socialism, are opposing it on principle and the BJP, which works for Political Economy of Capitalism is opposing it sans any defined principle, but merely to gain out of the damage the Congress would suffer in course of the debate over the deal.

But non-of them is pursuing Political Economy of Americanism like Sonia and her sycophants in the central cabinet. And, the deal is a product of Political Economy of Americanism. Therefore there is no surprise in Sonia abusing either the left or the BJP in the context of the nuke deal.

Tricks of Americanism

But by alleging, after return from USA, that whosoever opposes the nuke deal is an enemy of our people, she has given enough material to infer that the USA trip has invigorated her to bite whosoever opposes American interest in India.

True Indians, who have the intelligence to understand how disastrous will be the nuke deal for India, are opposing it. Eminent members of our citizenry including Professors, Thinkers, Technologists, Nuclear- Scientists, Environmentalists, Jurists and Journalists are opposing this dubious deal. Are all of these Indians enemies of our people?

All of the true Indians, who have the brain to understand the American evil design and who genuinely love their motherland, have been opposing the deal on various grounds. And, they have been highlighting their views in public platforms, in symposiums and in media.

Whose interest?

I, in the media, have discussed in many of these pages as to why the nuke deal is against our people. I have cited American authorities, in whose language this deal “is so clearly in the interest of United States”.

When the deal, according to American authorities, is so clearly in American interest, why should we accept that it is in our interest?

I have earlier quoted American sources that have declared that the deal is a “bonanza for US Firms”.

When the deal, admitted by American authorities, would be a bonanza for US Firms, why should we accept that it is for our development?

American terms

On the other hand, when, consequent upon the initial joint agreement between US President Bush and our Prime Minister Singh in July 2005, the American Senate voted on December 9, 2006 to approve the Hyde Act (United States-India Peaceful Atomic Energy Cooperation Act of 2006), it was underlined therein that “Indian parliament must agree to the text” of the deal.

To quote World Nuclear News on Nuclear Policy, “Once President Bush has signed the document and it becomes law, four further agreements must be made:

* A specific agreement between India and the International Atomic Energy Agency regarding safeguards of nuclear materials.
* India-specific trade guidelines must be drafted by the Nuclear Suppliers Group, a 45-nation cartel which has restricted nuclear trade to NPT signatories since 1992.
* The USA must conclude a ‘123’ agreement with India on nuclear cooperation. Section 123 of the US Atomic Energy Act of 1954 requires an agreement for cooperation as a prerequisite for nuclear deals between the USA and any other nation.
* The Indian parliament must agree to the text”.

Indian Parliament kept in dark

So every conscious Indian was sure that the nuke deal agreement would be tested on the matrix of collective wisdom of the Parliament. But how is it that Prime Minister Man Mohan Singh “signed and sealed” the agreement making it “non-negotiable” without even placing the text of the agreement before the Indian Parliament and the Parliament agreeing to its text?

Motive is to bailout America?

Under the American Laws, US government is bound to “finally dispose off” used nuclear materials coming out of its one hundred and four outdated reactors in order to protect its own citizens and environment from nuclear radiation hazards. Its inside repositories are exhausted. Therefore it is urgent for US administration to ship away used nuclear materials to other parts of the globe. How would the used nuclear materials found hazardous to American health and environment be beneficial to Indian development?

Nuclear power generation in USA has become so uneconomic that it has also decided to discard one hundred old reactors and to install next generation reactors in their places. According to the source cited supra, “nearly 30 civil prototype and commercial reactors are being or have been decommissioned in the USA. A few have been totally dismantled so that the site is released for unrestricted use, notably Fort St Vrain, Big Rock Point and Shoreham. The majorities are in various stages of dismantling or safe store”. Had the right reactionary Prime Minister A.B.Vajpayee (as he then was) not dragged India to this trap and had the deterioration of political quality in India not paved the way for Sonia-Singh combine to grab power, the so-called 123 Agreement to help USA to “export” its uneconomical and outdated nuclear reactors as well as their used and hazardous fuels to India would never have been possible. How can the outdated reactors already decommissioned and / or slated to be discarded as the power they generate is much more costly than generation from other sources in the States be become economical in India? And how the used nuclear materials found most hazardous in the States be of no threat to our peoples and environment? Why Sonia is silent in this regard? Should every Indian honor every mistake its Government makes either without application of mind or with a deliberate design, simply because a lady of Quattrocchi fame is holding the reigns of this Government?

The inherent mischief

The deal is not a trade deal; it is a cooperation deal. The natural stock of Uranium in America is exhausted. Earlier in these pages the data is given. Boycotted in the world due to American conspiracy, India has developed her own method of nuclear fuel cycle using Thorium and having been blessed by Mother Nature with massive reserve of Thorium, we are very comfortably placed to march ahead in generating nuclear power to our own advantage. In this respect we are adjudged “unique” in the world. Face-to-face with paucity of Uranium, the States administration has set its eyes on Thorium stock of India and on the unique technology that we have developed on its use. The cooperation clause in the deal that Sonia is so determined to operate is designed to facilitate usurping of our Thorium stock by the States. Can the opponents of this deal be the enemies of Indian development?

Mrs. Gandhi, if she has any real concern for this country, should come forward to answer these questions first. Every genuine citizen of India has a right to weigh the pros and cons of this deal. Till doubts are cleared, opposition to this deal is the only patriotic step that a true Indian can take.

Circumstantial Indian

By calling the opponents of the deal “enemies of peace and development”, Mrs. Gandhi, I regret to note, has behaved only like a circumstantial Indian.

It would be better for the Congress to educate its president that it would be detrimental to its own interest if a circumstantial Indian tries to project genuine Indians as “enemies”.

I do not know if the party of her sycophants and family factotums will dare to educate Sonia in this matter; but, as I love my motherland, I deem it proper to retort her with the declaration that I oppose the nuke deal and to ask her straight: am I an enemy of my people, Mrs. Sonia Gandhi?

IS THE CONGRESS USING MAKEN TO RUIN CONGRESS IN ORISSA?

Subhas Chandra Pattanayak

The Congress is not a party of democratic centralism. But its members are apt to accept whatever direction its “boss” in the Center issues.

Congress is a conundrum in Indian politics. It has support base in every category of Indian population and has a massive number of senior members with outstanding expertise and experience in administration. But these members are too docile to assert themselves as leaders in a democracy. The anti-nation steps of Dr. Man Mahan Singh in the matter of nuke deal with USA is not being resented to by any in the Congress because only of this docility.

This docility is so very infectious that even in the provincial level where politics is bound to be people-linked and practical, leaders are “appointed” instead being elected.

But the matter never ends in such appointments. The boss appoints an agent to monitor the “loyalty” of the “appointed” leaders of the provinces and the test of loyalty is taken on unquestioned acceptance of central command even if that hampers the party interests in the province.

The absolutely anti-people Naveenraj is continuing in Orissa because the Congress in this province could not refuse the “loyalty test” at the time of election to the Assembly last time.

A man, rejected by the people of Madhya Pradesh due to his misrule, Dig Vijay Singh, was appointed as the agent of Congress High Command to “guide” Orissa Congress leaders to gain back power. And, Singh guided the Congress in Orissa so ably that corrupt fellows jettisoned by BJD became its first choice as candidates in nerve-center constituencies. Had it not happened like this, the Congress would have been elected with absolute majority, as the people of Orissa were eager to terminate the Naveen misrule. But the Congress agent toppled the peoples’ desire.

The same thing is going to happen again.

Congress has a new agent in comparatively a more greenhorn Ajay Maken, who has recently been put in charge of Orissa.

And, on his first visit to this state, he has ruined whatever confidence in Congress the people were trying to put in order to strengthen it to end the Naveen misrule. He has made the people of Orissa grasp that the provincial leadership of Congress may be changed at any time.

Is the Congress going to gain when its leaders do not know for how long they can last in their posts and when the agent of its own High Command openly provides the public with enough material to infer that the top boss of Congress has no stable confidence in the provincial leaders?

And what a message Maken has transmitted!

A party that would seek electoral mandate to strengthen democracy has no willingness to have any democratic practice in its own organization! Bah!

Had he any tactfulness, he would not have said what he has said. It is a shame that the Congress High Command has handed over Orissa’s charges to a tactless fellow, when people of Orissa are actively contemplating to accept Congress in order to get rid of the Naveen misrule.

Congress may be a party of sycophants or a party of factotums of Sonia Gandhi. But as long as it is in the register of the Election Commission as a political party the people of Orissa have every right to use it as a medium to terminate the Naveen misrule and hence, Maken and any Subedar of his likes, or his or their boss at Delhi should have no right to play any such trick that may destabilize its usefulness for the people.

The Congress High Command should clarify as to whether Maken was authorized to say what he has said. If he was not authorized to inject such a sense of insecurity into the psyche of the present leadership of the province at a time when Naveen has already launched electioneering in guise of public relation campaign, he should immediately be withdrawn.

Otherwise it would be clear that Congress is not keen in helping people of Orissa get rid of Naveen misrule. Naveen is an active facilitator of plutocracy that Congress President Sonia Gandhi and Prime Minister Man Mohan Singh are evidently so eager to establish in India. Banners may be different. But there is no difference in purpose. Congress President Sonia and Prime Minister Singh cannot get a better collaborator than Naveen in cause of plutocracy and hence they had deliberately helped Naveen to win in the last election by causing confusion in public mind through Dig Vijay Singh. This time, they are perhaps using Maken.

That despite banner differences, Sonia-Singh combine is one with Naveen is inferable from National Banks writing off loan amount to the tune of 2,300 crore of Rupees outstanding against the firms owned by BJD M.P. Baijayant Panda under pressure from the central government.

It is time, the Election Commission must come forward to declare the political parties including the Congress illegal if they do not honor internal democracy in management of their organizations and continue to dwarf democracy under predominance of a single person that “appoints” office-bearers instead of allowing members to elect them.

Till it happens, the genuine members of Congress in Orissa must allow themselves to understand that Maken, if allowed to utter whatever he likes, would ruin the congress prospects like Dig Vijay Singh had done. And, in interest of the people, if they are really interested for the people, they should assert their right to be democratic.

Sambad: 24 and counting

Dr. Mrinal Chatterjee

Sambad, the largest circulated Oriya daily turns 24 on October 4, 2007. Having brought about a renaissance in Oriya media industry both in terms of content and form, substance and style, it also ushered in professionalism.

Dr. Mrinal Chatterjee had worked for Sambad for over 15 years since its inception.

His evaluation of Sambad and its contribution to Oriya media industry.

As Robin Jeffrey wrote, “Until the 1980s, Oriya newspapers fell starkly into a particular category: they were put out by people of influence to demonstrate and bolster that influence.
“Unlike the other states”, wrote the journalist Arun Sinha, “Orissa has a press managed by politicians, and not businessmen”.

Some newspapers, it seems clear, were run at a loss because their proprietors valued the prestige and leverage within the tiny elite that dominated Orissa politics from the 1930s.
Circulation, technology, advertising and profit were not the key considerations of owners; status, influence and ‘education’ were.

But in the 1980s, this began to change. Between 1981 and 1991, daily circulations quadrupled and the proportion of Oriya newspaper readers went from roughly 7 per 1,000 to 22 per 1,000.”

It was Sambad, a new daily that ushered in the change.

Srimoy Kar, Resident Editor of The New Indian Express writes, ‘Oriya newspaper industry had to wait till the mid-eighties for the launching of the Sambad by Soumya Ranjan Pattnaik to come of age. The credit for introducing many firsts goes to this pioneer of the media industry.’

The Sambad, launched on 4th October 1984 (on Vijaya Dasami) had Surendra Mohanty, welknown author and journalist as its first editor. Later Surendra Mohanty became the Chief Editor and Soumya Ranjan Pattnaik became the editor. For a brief period Sampad Mohapatra (who is presently working as Orissa Correspondent of NDTV) became the editor. Presently Soumya Ranjan Pattnaik is the editor.

Sambad (Which means ‘news’ and/or ‘dialogue’ in Oriya) revolutionized the Oriya daily scene by introducing for the first time technological innovations like photo type setting, offset printing and color printing. This was a turning point in newspaper industry in Orissa from technical point of view. The placid look of Oriya newspaper changed to smart and snazzy.

Sambad also changed news content and presentation of average Oriya dailies. It introduced a separate sports page and more features. The old stereotyped news presentation was substituted with a more reader-friendly approach. Striking layout and visuals replaced the tired old format. A whole new package offering multi-editions and weekend supplement was launched. By introducing morning edition in a big way it brought in the concept of immediacy of delivery of news in Oriya dailies. Earlier almost all Oriya dailies had single editions and evening edition was the norm. The time it took for a paper from the printing press to readers’ doorstep varied from 2 hours to 24 hours. Sambad attempted and succeeded to change that. It forced other papers to change their publication schedule and to publish morning edition.

As Sambad went for aggressive marketing, advertisement revenue increased and dependence on government sources lessened. For the first time the print media began to get the status of an industry. The quality of journalism too went up as bright, highly educated young men and women were lured to the Oriya media scene with the offer of better pay and perks, and career opportunities. For the first time on the history of Oriya journalism highly educated men and women joined Oriya journalism not out of missionary urge only, but to make a professional career out of it. This was the defining turning point – from mission to profession. Sambad forced other Oriya papers to follow suit.

Thus, eighties saw the coming of age of Oriya journalism from several aspects. From technological point, off set printing, photo type setting and later Desk Top Publishing (DTP) were introduced. This improved the production quality and look of the newspapers. There was a marked change in the content of the newspapers. A sense of immediacy was introduced. Reader friendliness became the watchword. More investigative stories appeared in the newspapers.

Eighties also saw rapid increase in circulation of newspapers. As Jefrry writes, “three processes were at work in the circulation explosion. First, literacy and urbanization had increased, and the pool of accessible readers had grown. Second, technology made it possible to produce better-looking newspapers faster. Third, as circulations began to rise, advertisers saw potential buyers.”

Sambad ushered in a renaissance in Oriya media industry. It did not rest on its laurels. It tried to innovate.

It is the first Oriya newspaper to start regional editions across the state. It also provided training to its journalists in an institutionalized manner.

As a result of the innovations, two and half decades later, Sambad has become the highest circulated Oriya newspaper with over 3 lakh circulation with eight editons across the state.

Sambad has also tried to discharge its Corporate Social Responsibility (CSR) by starting various activities like ‘Sudha Oriya likhana’ (Write correct Oriya), a movement to improve the reach and use of Oriya language, Blood donation Drive etc.

Recently Sambad has started a journalism school, another first for the Oriya media industry. It has also a sister concern, Radio Choklate, the first private FM Radio station of Orissa.

Hence, it will not be an exaggeration, if it is said that Oriya media came of age in 80s with arrival of the Sambad in the Fourth Estate.